At Carolina Handling, we’re always looking for ways to set us apart from the competition. Typically, it’s our proven equipment, superior customer service and consultative approach to solving customer challenges.
Sometimes, the differentiator is being creative, so we strive to make our brand awareness campaigns as innovative and effective as our integrated solutions.
This year, we’re touting our continuing evolution from a forklift-only provider to an intralogistics solutions company with the publication of a new holiday pop-up book entitled Santa’s One-Stop Integration Shop.
This is the fourth year that Carolina Handling has published a children’s holiday book as part of our Solutions for Santa series. In this latest edition, Carolina Handling helps save Christmas with end-to-end warehouse solutions for Santa’s workshop, gaining an endorsement from The Big Man himself.
Written by Carolina Handling’s Marketing department and illustrated by Jason Craft, the book follows the implementation of an integrated distribution warehouse and features intricate pop-up designs of flow racking, a very narrow aisle wire guidance order picker, a spiral vertical conveyor and vertical lift modules.
“We’ve had fun the past three years branding Carolina Handling as a leading material handling integrator with our Solutions for Santa children’s books,” said Carolina Handling Director of Marketing Donna Waldrep. “We stepped it up a bit this year with a pop-up book. Books with three-dimensional pages have been used for many years to help readers understand complex or abstract concepts, so we decided to make this year’s book an interactive experience.”
Carolina Handling has been helping Santa and his elves modernize and optimize the toy factory since 2021 when it released If Santa Had a Lift Truck, followed by Santa’s Automated Workshop in 2022. In 2023, the company used automation solutions to restore the powers of the Easter Bunny, Cupid, Jack Frost and other members of the Council of Legendary Figures in Santa’s Legendary Solutions.
“From trusted equipment to expert fleet service to proven integrated automation solutions, Carolina Handling has been helping customers move more, faster and at less cost for 58 years,” Waldrep said. “Santa’s One-Stop Integration Shop helps us tell the Carolina Handling story in a unique, engaging and interactive way.”
In addition to the hardcover book, a video version of Santa’s One-Stop Integration Shop is available online at carolinahandling.com/solutions-for-santa.
Visitors also can purchase a copy of the pop-up book, with proceeds benefiting the youth literacy program at Literacy Together, a nonprofit organization in Asheville, North Carolina. Serving Buncombe County, North Carolina, for more than 37 years, Literacy Together seeks to transform lives through the power of literacy and envisions a just and equitable community where literacy is accessible and achievable by all.
Literacy Together works with those of all ages through four core programs: Adult Literacy, English for Speakers of Other Languages, Youth Literacy and Dolly Parton's Imagination Library®. The Youth Literacy Program helps improve the academic achievement of approximately 150 students each year through free, one-on-one instruction in reading, writing and spelling.
Here’s what a couple of readers said about Santa’s One-Stop Integration Shop:
“I absolutely love the new Carolina Handling Christmas Pop-Up Book! The creative design, festive illustrations, and heartwarming story capture the magic of the season beautifully, along with a sneak peek of what it is like in this whimsical warehouse. With this book, they are using proceeds to help children learn to read - proceeds benefit the youth literacy program Literacy Together (formerly Literacy Council of Buncombe County). It’s a wonderful way to bring joy to kids and adults while celebrating the spirit of giving. Perfect for holiday cheer! We love books, especially for children, that celebrate the skilled trades in very creative ways.” - Angela Gardner, Director of Business Development and Marketing, Hill Electric Company, Inc. and Co-Founder, Women Talk Construction
“Thanks so very much for the pop-up Christmas book. It is the cutest, most creative item I’ve ever seen from a vendor. It makes everyone smile.” - Carolina Handling customer
As they say in marketing, “Differentiate or Die.” At Carolina Handling, we plan to be around a long, long time.
